To become a well-known food company with market leadership, the most brand value and the most consumer trust in China.

Vision

With the highest guiding principles of health, happiness and love, we will provide safe, nutritious and delicious high-quality foods to lead a healthy and high-quality food culture.

Idea

Excellent brand operation capability, strong channel control ability, excellent R&D and innovation capability, and efficient supply guarantee capability.

Core Competence

Cooperation

In 2017, Fuxiang Group signed an agreement with the Institute of Forestry and Fruit Research of Beijing Academy of Forestry for the cultivation and breeding of short-bone apples. Under the guidance of a team of experts, a short anvil was established in the park to grow the tissue culture laboratory of the rootstock and the intelligent nursery greenhouse linkage. Greenhouse. The laboratory can achieve annual production of dwarf self-rooted anvil detoxification and anti-heavy apple seedlings of 1 million plants.

In 2017, Fuxiang Group reached a strategic cooperation with the China National Supply and Marketing Cooperative Jinan Fruit Research Institute, and cooperated in fruit juice, fruit pulp, fermented products, dry, leisure, functional food, comprehensive utilization, quality inspection, safety control, and traceability system. Provide comprehensive support for Shandong Meihua Agricultural Technology Co., Ltd., Shandong Youzhai Mountain Ecological Orchard Co., Ltd., Shandong Duozi Life Organic Agriculture Co., Ltd. for technological innovation, product development and industrial upgrading.


Short anvil tissue culture technique

Fuxiang group holds the advanced tissue culture technology and rich experience, especially the high anvil tissue culture technology is in the leading domestic technology. Group in self sustaining two intelligent greenhouses in construction of demonstration garden of efficient breeding center, peach, apple, chestnut cultivation and development of new varieties of industries such as resources, and is equipped with earth laboratory, refined miao intelligent greenhouse, material warehouse, etc., provide specialized experimental platform for scientific research personnel, later will forge a fine varieties breeding center of research and development base demonstration base and agricultural technology research and development promotion.

Introduce

Fuxiang Group established a short anvil from the rootstock anvil breeding group culture laboratory, intelligent nursery greenhouse linkage greenhouse. The laboratory can achieve annual production of dwarf self-rooted anvil detoxification and anti-heavy apple seedlings of 1 million plants. With nearly 6,000 mu of seedlings and demonstration bases, it has established a modern cultivation mode of apples, efficient use of light energy and demonstration of planting density, and a modern demonstration mode for efficient use of fertilizer and water to realize the transformation of old and new kinetic energy of China's fruit industry, changing the traditional apple cultivation mode and old orchard. Renovation and renewal of apple varieties will fundamentally realize the mechanization of orchard, saving manpower and the cost of production materials to make due contributions. The main varieties of the park include high-quality varieties of dwarf anvil apple, peach, apricot, American cherry, western pear, and red raspberry.

Planting

Committed to continuous research and development and improvement in fruit juice, fruit pulp, fermented products, dry, leisure, functional food, comprehensive utilization, quality inspection, safety control, traceability system, etc., dedicating safe, nutritious and delicious high-quality foods to lead health, High quality food culture.

Research and Development

production equipment and workshop of Shandong Heihua

Produce

Create "Yuemeng", "Meihua Orchard", "Yimeng Laonong", "Yuzhaishan", "Duozi Life" and other brands, self-export and domestic sales.

Healthy Food

The Yuzhai Mountain Pastorale complex is located in Xiaozhi Town, Pingyin County, adjacent to the Jihe Expressway and the 105 National Highway, including the surrounding Nankongzhuang Village, Lianzhuang Village, Zhangzhuang Village, Zhanggou Village, Liujiazhuang, Ma Runquan Village, Dongshan Village and Xishan Village. 11 villages including Nochang Village, Bozhuang Village and Jiaozhuang Village.

The total construction scale is 20.5 square kilometers; the construction period is 2018-2020。

Operational entity: Shandong Youzhai Mountain Ecological Orchard Development Co., Ltd.

Founded in 2014 with a registered capital of 20 million yuan, the company is a wholly-owned subsidiary of Shandong Fuxiang Group. It has strong capital and talent strength and has many years of successful operation experience in agriculture, deep processing, export trade, cultural tourism and so on. The company was awarded “Jinan Modern Agriculture Demonstration Park” in 2015-2016. The company was awarded “Jinan Agricultural Industrialization Leading Enterprise” in 2017. In June 2017, the company invested 5 million yuan to build the shortest anvil apple tissue culture experimental seedling center with the largest scale, the highest investment and the most advanced equipment in Jinan, and it is also one of the largest group breeding seedling bases in Shandong Province. The company successfully listed on the Qilu Equity Exchange Center on December 23, 2016.

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Mengyin Jinshui Pastorale complex relies on unique natural scenery of mountains, water, forests and fields, relying on ecology, technology as the engine, culture as the support, and the integration of the three industries as the theme, enriching the people as the fundamental purpose, and striving to build the industry. Prosperous, ecologically livable, ecologically civilized, and benefiting all parties, including Jinshui Smart Agriculture Demonstration Zone (Jin Shui Wisdom Valley) in the direction of “Agriculture”, “Wen Bing” and “Community” planning.

Operating organization: Shandong Meihua Agricultural Technology Co., Ltd.

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Tourism Agriculture

Shandong Youzhai Mountain Ecological Orchard Development Co., Ltd.

Founded in 2014 with a registered capital of 20 million yuan, the company is a wholly-owned subsidiary of Shandong Fuxiang Group. It has strong capital and talent strength and has many years of successful operation experience in agriculture, deep processing, export trade, cultural tourism and so on. The company was awarded “Jinan Modern Agriculture Demonstration Park” in 2015-2016. The company was awarded “Jinan Agricultural Industrialization Leading Enterprise” in 2017. In June 2017, the company invested 5 million yuan to build the shortest anvil apple tissue culture experimental seedling center with the largest scale, the highest investment and the most advanced equipment in Jinan, and it is also one of the largest group breeding seedling bases in Shandong Province. The company successfully listed on the Qilu Equity Exchange Center on December 23, 2016.

Shandong Meihua Agricultural Technology Co., Ltd.

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Holding Company